The company was founded in Florence in the early sixties by the Florentine designer Roberto Cavalli. Roberto Cavalli is synonymous with joy and optimism, with glamor and success, luxury and beauty. His is a world-conformist and free, sensual and seductive. Roberto Cavalli conceives fashion as a total experience. Curious and lover of life is able to convey a great energy with each creation. He is a person that attracts, because a positive and closer to the people. The imagery of Roberto Cavalli combines respect for tradition and the desire to experiment. The designer is famous for prints, which in its fashion have a central role and representing imagination and love of nature: they are floral patterns, animal pattern, spotted and drawings jungle. But the style of Roberto Cavalli is unpredictable evolves incessantly, in an ongoing exploration of the possibilities of matter and technique. His ability to understand and enhance the feminine charm, and to define masculinity exuberant but refined, is unique.