Some years ago, in the hills of the Marche Region, Gironacci brothers decided to make shoes in their own way, by drawing energy from the territory, from their history and the farmer intelligence, having a constant awareness that the good way is not synonymous with perfection but….
Their creations, which are often the evolution of the previous ones, continue to draw a simple story, immediately, that has not forgotten its past experiences.
MOMA is the guiding principle, it means Midnight Over My Action. The concept indicates that, just as there is a line between tradition and the new craft, so there is a time that marks the old day with the new; both follow the same rules, but they still remain different.
From this comes out the Vintage soul of the brand which constantly develops products that, just born, already showtheir own personality (as the wrinkles of a face or the scar of a wound, make the history of the person who has them ).